Executive team

Toni Eberhart

Executive Director

Toni moved to Huntsville from Pennsylvania in 2012 when her husband landed a job as an aerospace engineer with NASA. Since then, she's held a variety of roles in marketing for area technology companies. In summer 2016, she launched a marketing-focused user group at CoWorking Night. Before long, she and Chris were talking about growing an innovation economy in North Alabama and how she might play a larger role in that effort. In January 2017, she took the position as Executive Director at New Leaf Digital where she manages the business of the organization.

Chris Beaman

Founder, Chairman of the Board

Originally from Boston, Chris cofounded Grapevine Logic, an ad-tech company, and spent a few years working in Boston's largest co-working space, the Cambridge Innovation Center. Following this, Chris joined TechStars startup, CoachUp, where he served as Lead Designer. In January 2015, Chris was recruited to Huntsville to manage an ad-tech product with Curse Gaming. It wasn't long before Chris fell in love with Huntsville and began organizing community activity around entrepreneurship and innovation.


Harrison Diamond

Secretary of the Board

Harrison Diamond was appointed by Mayor Tommy Battle as the City's Business Relations Officer. He serves as liaison to the business community and the Mayor’s GEO, Cyber, Energy, and Broadband initiatives, including efforts to attract Google to Huntsville. Harrison previously worked in economic development at the Chamber of Commerce of Huntsville/Madison County, where he worked on projects for Remington and Boeing. He is a graduate of the University of Alabama and University of Alabama in Huntsville.


Dick Reeves

Treasurer of the Board

Dick Reeves has been active in organizing entrepreneurial businesses since 1978, when he co-founded General Digital Industries, Inc., where he served variously as Chairman or CEO until its sale in 1989. He serves as Managing Partner of Angel Syndicates Central, which provides investment syndication services to angel groups in the southeastern US. He helped organize BizTech in 1997, served as its CEO from 2003-2008, and organized the Huntsville Angel Network in 2004. Today, Dick is CEO of The Foundry, a commercial software startup studio.

Michael Carroll

Board member

Michael Carroll is an Electrical and Software Engineer who is interested in robotics, computer vision, and machine learning. After graduating from Auburn University in 2010 with a Bachelor's in Electrical Engineering and in 2012 with a Master's in Electrical Engineering, Michael spent a year in Massachusetts working for MIT's Lincoln Library before returning to Huntsville. He was part of the formation of both CoWorking Night and 3210 and remains a big proponent of Huntsville's burgeoning startup community.

Andrew Hall

Board member

Andrew Hall graduated from UAH with a Bachelor's in Photography. His experience as a business owner has led him to consult as a creative director, designer, photographic imaging expert, business manager, marketing strategist, and an acquisition strategy advisor. Through practical projects at UAH, researching in England, living and traveling abroad, photographing internationally, documenting technical testing environments, and founding his own company, Andrew has honed his abilities as a diversely capable strategist living for the launch. 

Mike Murdock

Board Member

Mike Murdock cofounded Sirsi, which became the world's largest library management software company. Years later, Mike sold the company and has led a life of philanthropy ever since. In addition to serving on the board at New Leaf Digital, Mike is also the founder of Huntsville STEAM Works, a new hardware prototyping lab located at Lowe Mill.


Program teams

CoWorking Night


Open Huntsville

New Leaf Media

4 Hours to Product